MAA 612 - Introduction to Data-Driven User Experience Design

Course unit(s): 1
Companies such as Apple and Netflix use data collected at their sites to understand the user’s experience and whether or not their marketing efforts are working. Amazon uses its data to present to buyers other items that might be of interest. Companies know that data is most useful when it can help them further their mission and vision. Data can help companies optimize their customers’ web experience, understand which elements capture attention and which do not, and also customize to specific users’ experiences. Students will be able to understand how to measure and report actionable data that help to improve the user experience.