BUS 341 - Globalization & Marketing

Course unit(s): 1
Meets GAR: Meets general academic requirement DE.
Prerequisite(s): BUS 239 Marketing .
Globalization & Marketing exposes students to concepts, practices, and theories of international marketing and global trade and introduces them to the global interdependence of consumers and corporations. Students assess how international influences, such as culture, social structure, politics, monetary systems, and legal issues, affect the firm’s management decision making process and marketing decisions and also influence consumer behavior. The realistic Export Plan project, where students introduce a new product to a country, requires extensive research. Students immerse themselves in the culture and economy of a country of their choice and then plan a global marketing strategy for their product.
Offered spring semester.