COM 349 - Media Advocacy

Course unit(s): 1
Meets GAR: Meets general academic requirement IL.
Prerequisite(s): COM 201 Media & Society or PBH 201 Issues in Public Health
This course introduces students to the strategic use of media to advance social and public health initiatives. Students will investigate principles, ethics, and theories underlying media advocacy; monitor and analyze framing and message development; and use both traditional and new communication tools to construct and implement media interventions, messages and/or campaigns to address public health problems and social justice issues. Students will participate in a service learning opportunity in partnership with a not-for-profit organization in the Lehigh Valley.