INE 201 - New Venture Creation

Course unit(s): 1
Meets GAR: Meets general academic requirement SL.
Prerequisite(s): INE 101, 102 Introduction to Innovation & Entrepreneurship
Student teams will identify an entrepreneurial opportunity, select a concept and develop it through the creation of a real business and formal business plan. Students will investigate the competitive environment, conduct marketing analysis and surveys, develop requirements and/or prototypes, and consider the components of successful strategies for marketing, production, finance, publicity, distribution, etc. As a result of the business planning project, students will gain a better understanding of team building and management.