BUS 239 - Marketing

1 course unit

This course introduces students to the principles of marketing within the context of a dynamic business environment and expands upon the concept of marketing as a value creating function. Students will learn marketing theories and examine the methods marketers use to provide value to customers, business enterprises, non-profit organizations, and society in an ethical and socially responsible manner. Ethical decision-making is emphasized. Specific topics include strategic planning, marketing research, consumer behavior, targeting, segmentation, product development, distribution, pricing, and advertising/promotion.
Prerequisite(s): ECN 101 Principles of Macroeconomics , ECN 102 Principles of Microeconomics , or INE 201 Business Plan Development .