2015-2016 Academic Catalog 
    
    Mar 29, 2024  
2015-2016 Academic Catalog [ARCHIVED CATALOG]

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COM 314 - Audience Analysis

1 course unit
Examines the concept of audiences from a variety of qualitative and quantitative research perspectives: as “victims,” users, subcultures, and market commodities. Television ratings, public opinion polls, and other strategies for measuring audience feedback are analyzed and assessed.



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