BUS 239 - Marketing

Course unit(s): 1
Prerequisite(s): ACT 101 Financial Accounting  and ECN 102 Principles of Microeconomics , or INE 201 New Venture Creation .

 
This course introduces students to the principles of marketing within the context of a dynamic business environment and expands upon the concept of marketing as a value creating function.  Students will learn marketing theories and examine the methods marketers use to provide value to customers, business enterprises, non-profit organizations, and society in an ethical and socially responsible manner.  Ethical decision-making is emphasized.  Specific topics include strategic planning, marketing research, consumer behavior, targeting, segmentation, product development, distribution, pricing, and advertising/promotion.