WDA 304 - Business Intelligence

1 course unit

In today’s highly-competitive business landscape, it is crucial that an organization makes sense of the sea of data in which it operates. Raw transactional data acquired from both structured and unstructured sources must be vetted, categorized, enhanced, stored, secured and ultimately transformed into organizational knowledge. This is only accomplished if the integrity of the information is ensured and that the information is properly used. This survey course provides an overview of the concepts, processes and technologies necessary to provide decision-makers with actionable intelligence to make good decisions and understand the drivers of their Key Performance Indicators (KPIs). Consideration will be given to both tactical and strategic intelligence with special emphasis on environmental requirements including data governance, regulatory compliance and ethics.