COM 349 - Media Advocacy

1 course unit

This course introduces students to the strategic use of media to advance social and public health initiatives. Students will investigate principles, ethics, and theories underlying media advocacy; monitor and analyze framing and message development; and use both traditional and new communication tools to construct and implement media interventions, messages and/or campaigns to address public health problems and social justice issues. Students will participate in a service learning opportunity in partnership with a not-for-profit organization in the Lehigh Valley.
Meets general academic requirement IL.