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Dec 14, 2024
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BUS 317 - Marketing in Not-for-Profit Organizations1 course unit Marketing in Not-for-Profit Organizations is a service-learning course that builds upon what the students have studied in Marketing. Other marketing courses primarily refer to for-profit organizations. In this course, the students learn about the non-profit sector; read about pertinent philosophical, religious, and historical underpinnings behind philanthropy, volunteerism, and the non-profit sector; study marketing concepts and how they are applied at non-profits; and perform a hands-on service learning marketing project with a non-profit organization. Offered spring semester Prerequisite(s): BUS 239 Marketing or permission of instructor.
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