BUS 470 - CUE: Marketing Management

1 course unit

Marketing Management expands, enhances and upgrades student knowledge of basic marketing and business principles by merging the theoretical foundations of the various business disciplines with actual business situations presented in a case study format, thus providing insight into complex marketing issues. This course also relies on and connects with knowledge obtained in a variety of liberal arts courses including philosophy, communications, psychology, and sociology. By engaging in the simulation game Marketplace® Strategic Marketing, students will hone their decision-making skills by focusing on the major decisions that marketing managers and top management face in their efforts to integrate organizational capabilities and resources with marketplace needs and opportunities. In addition, students will work in teams to design a Marketing Plan for an existing or hypothetical business or organization. Lastly, as part of this CUE course students will complete and submit their ePortfolio for grading.
Prerequisite(s): BUS 239 Marketing . Students who have taken BUS 345, 346 Marketing Management may NOT take this course.