INE 201 - Business Plan Development

1 course unit

Student teams will identify an entrepreneurial opportunity, select a concept and develop it through the creation of a formal business plan. Students will investigate the competitive environment, conduct marketing analysis and surveys, develop requirements and/or prototypes, and consider the components of successful strategies for marketing, production, finance, publicity, distribution, etc. As a result of the business planning project, students will gain a better understanding of team building and management. The teams will formally present their plans to a panel of potential “investors”.
Prerequisite(s): INE 101 Introduction to Innovation & Entrepreneurship
Meets general academic requirement SL.