BUS 470 - CUE: Marketing Management

Course unit(s): 1
Prerequisite(s): BUS 239 Marketing . 
Marketing Management expands, enhances and upgrades student knowledge of basic marketing and business principles by merging the theoretical foundations of the various business disciplines with the latest innovations and practices of 21st century organizations. Using top-rated business practitioner publications, students immerse themselves in topics such as AI for marketers, big data, social/digital marketing, use of influencers, and strategy.  They master the material to the extent that their knowledge will enable them to teach the topic(s) and lead class discussions. The development of a formal presentation and supporting materials also aid in the synthesis of the material and the development of leadership skills.

This course also relies on and connects with knowledge obtained in a variety of liberal arts courses including philosophy, communications, psychology, and sociology.  By engaging in the simulation game Marketplace® Strategic Marketing - Conscious Capitalism, students will hone their decision-making skills by focusing on the major decisions that marketing managers and top management face in their efforts to integrate organizational capabilities and resources with marketplace needs and opportunities.  In addition, students will work in teams to design a Marketing Plan for an existing or hypothetical business or organization.  Lastly, as part of this CUE course students will complete and submit their ePortfolio for grading.