WBA 334 - Research Methods in Marketing

Course unit(s): 1
This course will provide you the skills needed to design market research studies, collect, and analyze data that is useful to managers in making decisions. Students will learn basic market research skills and are provided an opportunity to practice these skills. Topics of the course include: defining and clarifying the problem, identifying and using information sources, designing a questionnaire, collecting and analyzing the data, interpreting and presenting the data, and developing marketing strategies based on the findings.