WBA 332 - Advertising & Promotion

Course unit(s): 1
This dynamic and comprehensive course in advertising and promotion strategies is designed to equip students with the knowledge and skills necessary to excel in the ever-evolving field of marketing communication. Participants will delve into the core principles and practices that drive successful advertising campaigns and promotional initiatives across various media channels. This course blends theoretical concepts with practical applications, providing students with hands-on experience and insights into the strategies that drive successful advertising and promotion campaigns.