WBA 330 - International Marketing

Course unit(s): 1
International Marketing is a comprehensive and dynamic course designed to provide students with a deep understanding of the concepts, strategies, and challenges involved in marketing products and services across international borders. In today’s globalized business environment, companies must possess the knowledge and skills to navigate diverse cultures, economic systems, and market conditions. This course equips students with the necessary tools to develop effective international marketing strategies, enabling them to succeed in the competitive global marketplace.