BUS 317 - Nonprofit Marketing and Fundraising

Course unit(s): 1
Prerequisite(s): BUS 239 Marketing  or permission of instructor.

 
Marketing in Not-for-Profit Organizations is a service-learning course that builds upon what the students have studied in Marketing.  Other marketing courses primarily refer to for-profit organizations.  In this course, the students learn about the non-profit sector; read about pertinent philosophical, religious, and historical underpinnings behind philanthropy, volunteerism, and the non-profit sector; study marketing concepts and how they are applied at non-profits; and perform a hands-on service learning marketing project with a non-profit organization.
Offered spring semester