2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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INE 201 - Business Plan Development

1 course unit
Student teams will identify an entrepreneurial opportunity, select a concept and develop it through the creation of a formal business plan.  Students will investigate the competitive environment, conduct marketing analysis and surveys, develop requirements and/or prototypes, and consider the components of successful strategies for marketing, production, finance, publicity, distribution, etc.  As a result of the business planning project, students will gain a better understanding of team building and management.  The teams will formally present their plans to a panel of potential “investors”.
Prerequisite(s): INE 101 Introduction to Innovation & Entrepreneurship  
Meets general academic requirement SL.



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