BUS 345, 346 - Marketing Management

1 course unit

Marketing Management expands student knowledge of basic marketing principles by merging the theoretical foundations of the discipline with actual business situations presented in a case study format, thus providing insight into complex marketing issues. The course will help develop students’ decision-making skills by focusing on the major decisions that marketing managers and top management face in their efforts to integrate organizational capabilities and resources with marketplace needs and opportunities. Students will work in teams to develop a marketing plan for existing and hypothetical organizations.
Fall semester
Prerequisite(s): BUS 239 Marketing .
Meets general academic requirement W when offered as 346.